If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last […]
Is your marketing organization ready for martech? Read More »
This week there have been some interesting news from Facebook, with announcements that they will no longer be counting accidental clicks and that load time will now be feed ranking factor. Members also discussed the state of AI and if the current AI techniques are all that they are promoted to be. In Google news,
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a vendor partner probably took care of it at the dawn of Google’s infamous “Mobilegeddon” two years ago—if not sooner. So you’re good to go now, with a mobile-friendly site, effective content and
August Q&A: Take a Closer Look at Your SEO and Search Strategy Read More »
How content marketing has evolved over the last decade Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has the number of content marketing pieces being published online. This has led to a shift in the approach to content marketing and a
The History of Content Marketing [Infographic] Read More »
7 Ways to Link to Your Website That Won’t Get You Penalized Published 08/10/2017 by Jayson DeMers | 0 Comments On-site optimization is important for SEO, to say the least. Not only is it necessary to give search bots something to crawl and index, on-site optimization is also your best opportunity to optimize
7 Ways to Link to Your Website That Won’t Get You Penalized Read More »
Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà – they get instant answers to their questions. Excellent. For today. But are you ready for tomorrow, when your competitors lure those customers
How and Why (or Why Not) to Build a Chatbot Read More »
Gaining visibility online is all about capturing the attention of your target consumers. Before consumers can be affected by your advertising messages or brand promise, they need to first be paying attention. And honestly, that attention doesn’t come cheap because your competitors are also craving for the same chunk of attention you seek. So you
5 Practical Tips to Help Increase Your Visibility Online Read More »
Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you want a rock solid ROI.
Which Should You Focus on First? Read More »
Looking for a company to handle your search engine optimization (SEO) needs? Here are some helpful questions to ask to determine whether or not you want them to handle this important function for your dental practice. IF YOU’RE CONFUSED ABOUT how to hold your search engine optimization (SEO) company accountable, you’re not alone. Many dentists
How mysterious SEO practices can ruin your dental patient flow Read More »
For many, if not most businesses, getting found online is critical for drawing in new customers. Today’s customer is searching for services, products, advice and entertainment on Google. The higher we’re listed, the better chance we have of getting new business. Which is why many companies employ people who specialize in “search engine optimization” (SEO)
An unconfirmed change in how Google ranks web pages is freaking some people out Read More »
