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Facebook Uses AI as a Weapon Against Terrorism

In the wake of recent terror attacks, Facebook has issued a statement through their newsroom on countering radicalization. The social media platform is immensely popular, with worldwide users reaching 1.94 billion each month. It also can’t be denied that even terrorist groups have easy access to their website. As a result, Facebook has been faced […]

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10 Ways to Analyze Your Competitors’ Websites

NOW UPDATED! This post was expanded for 2017 with new information, examples, and stats on website competitive analysis. Enjoy! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Like anything worth having, the unfortunate reality of running a business is that you are going to face a lot

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SEO Reports You Have to Analyze to be an Authority

Many bloggers are unaware of how analyzing basic reports can give you a better understanding of what’s working and what’s not. Next, analyzing some reports are essential in making sure you are following Google’s guidelines, making sure you rank higher within the SERP’s. For example, natural link building patterns, site speed, knowledge on algorithm updates,

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The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads

We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist?

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Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & Latest Advertising Changes – Weekly Forum Update

On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In the tactical realm, members react to changes in Adsense, Facebook Algo, and consider a of if a site should

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edu Inbound Link Myths Still Confuse Marketers

(updated May 23, 2017)One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. I’m writing my dissertation on the stupidity of manipulating .edu links [Note: If

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