Product rating is one of the main factors when it comes to selling on Amazon. An item with lots of positive reviews can encourage customers to trust a seller more. In its turn, a low rating will forward your buyers to another seller. That’s why both customers and Amazon sellers should be aware of how […]
Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. To practice trustworthy or responsible AI (AI that is truly fair, explainable, accountable, and robust), a number of organizations are creating in-house centers of excellence. These are groups of trustworthy AI stewards from across the business that can understand, anticipate,
5 steps to creating a responsible AI Center of Excellence Read More »
For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects, Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. In fact, as of February 2021, 459 million people
How to Use a Pinterest Scheduler to Make Your Job Easier Read More »
Over the past few months, we have been working to rebuild Cakemail from the ground up to make it easier and more efficient for organizations to nurture relationships. This work is finally starting to roll out to bring new functionality to Cakemail. We have continued to enrich our stronger and more secure Next-gen API, used
Introducing Automation API & Next-gen app | Cakemail blog Read More »
For all the nation-state hacker groups that have targeted the United States power grid—and even successfully breached American electric utilities—only the Russian military intelligence group known as Sandworm has been brazen enough to trigger actual blackouts, shutting the lights off in Ukraine in 2015 and 2016. Now one grid-focused security firm is warning that a
Hackers tied to Russia’s GRU targeted the US grid for years Read More »
Similarly, New York City is considering Int 1894, a law that would introduce mandatory audits of “automated employment decision tools,” defined as “any system whose function is governed by statistical theory, or systems whose parameters are defined by such systems.” Notably, both bills mandate audits but provide only high-level guidelines on what an audit is.
Since the onset of the COVID-19 pandemic, many of us have made the switch from working in an office to working from home. This has presented many opportunities, from reduced commute times to guest appearances on Zoom or Microsoft Teams—from kids, pets, spouses, and guests galore. While these appearances can add much needed comic relief
Virtual backgrounds to show off your email geek pride on Zoom and Teams – Litmus Read More »
Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent sharing a near-constant stream of data—some of it easier to understand than others. And that’s why marketing teams have had to adapt their storytelling methods. The changes we see today are set to continue for
Data-Driven Marketing: How Confident Are Marketers in 2021? Read More »
Updated February 22, 2021 Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages they see from senders are authentic and not messages sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is to deliver the message
How to Authenticate Your Email in 5 Steps | SendGrid Read More »
This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change. Follow along
