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Are your brand’s marketing efforts a one-sided conversation? In an increasingly digital world, there are more opportunities than ever to connect with your leads. More often than not, however, those connections are driven in one direction, without the back-and-forth dialogue that more closely mimics the way we engage with each other in real life. Fortunately,
During a year of change, email has become an even more crucial connection between businesses and their customers. Email engagement increased by 200% in the wake of the COVID-19 pandemic. As more customers stay at home, checking the inbox has become a regular part of customers’ daily routines—day and night, we check-in with our favorite
A Year of 1 Trillion Emails: The Customers Who Sent Them | SendGrid Read More »
The question of advertising costs on LinkedIn is one of the most pressing questions when beginning a marketing campaign on this premier B2B channel. No matter if you’re a small business owner or the head of the marketing department at your company before you begin investing in LinkedIn ads, you should at least have a
How Much Do LinkedIn Ads Cost? (+ LinkedIn Advertising Tips) Read More »
A strong first impression—and second and third impression—is paramount to creating lifelong brand ambassadors. Branding is key to resonating with your guests and converting them to repeat customers. It’s what helps them seek you out amongst your competitors. Incorporating your branding into every aspect of your business model can be a daunting task, especially these
By Kelly Forst January 20, 2021 Web push notifications are a unique complement to your email marketing strategy. Learn what they are, how to use them, and where they fit into your marketing plan. What do successful marketing strategies and breakfast have in common? Answer: The best ones involve variety. Think about it. A healthy
What Are Web Push Notifications & How Should You Use Them? | AWeber Read More »
Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. I said it was cold! Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to
Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers – Validity Read More »
