We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find a quicker path to the hunting grounds, he might out-compete his neighbor for the annual mastodon haul. Thousands of years of evolution have not dulled this impulse, and […]
Why hacking social media algorithms is a losing strategy Read More »
Posted by randfish Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current,
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Dynamic content, Snapchat ad news & social algorithms Read More »
Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment. “Insta-gram,” I said slowly. “As in… in the instant. If you wait a day, that’s too late. The picture is no good.” “That’s not true,” one of them said. “People post whatever
Your brand vs. social algorithms: The conundrum of 2018 Read More »
The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and trends. Members of the online small business community have some great insights about these changing tools and trends, ranging from social media algorithms to augmented reality. Read on for
Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends Read More »
Susan Etlinger, an Industry Analyst at Altimeter, a Prophet Company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. On this
Why Marketers Should Embrace the Age of the Algorithms [Podcast] Read More »
Your customers are on the internet — this is no secret. With people making use of Google to perform more than 3 billion searches every day, search engine optimisation is your best bet when it comes to getting some of those searches to come your way. By partnering with a reputed and experienced SEO agency
The marketing industry is turning to artificial intelligence (AI) as a way to save time and execute smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy. If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging
TikTok has steadily become one of the most popular social media apps. According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this. Consumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide. There appears to be no stopping the
How to Get on TikTok’s For You Page (FYP) – Neil Patel Read More »
Unfortunately, many people ignore PDF files in their on-site strategies. This is one of the worst mistakes that they make. This is because there is a lot of potential in optimizing PDF documents. Well, PDF files often contain valuable and unique content. Remember, search engines crawl and index PDFs effectively. Therefore, optimizing PDFs to achieve
A Guide to Optimize PDFs and Boost Your Ranking on SERPs Read More »
