Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, […]
5 Social Media Strategy Questions Every CMO Needs to Answer in 2021 Read More »
It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero customer HelloPrint boost their NPS scores by 35%, so it isn’t all just fun and games. Why we love anniversary emails
How to use anniversary emails to boost engagement | Vero Read More »
If there’s one thing 2020 didn’t completely destroy, it’s online events. With the majority of the industry working from home throughout the pandemic, companies (including us) invested heavily in delivering value through webinars. While we hosted more webinars than ever (including all of our Litmus Live events) in 2020, a few stood out as attendee
In a time when in-person networking events are being canceled, marketers and sales professionals are focusing on engaging with prospects digitally to sustain lead nurture and generation. This tactic isn’t necessarily cutting edge. Digital networking has been used for quite some time, but it’s especially fantastic to build and sustain connections with your leads during
4 Digital Networking Faux Pas That Will Cost You Leads Read More »
One of the main methods for businesses and consumers to stay connected during COVID-19 has been through email. So when it came to preparing our communication platform for the holiday season, we took this increased responsibility to heart. For several months before the Black Friday weekend, we tested and tuned our infrastructure. Similar to years
Peering Enhances Performance at 415 Million Emails per Hour | SendGrid Read More »
2020 has been a year of new challenges and unexpected obstacles. Email marketers around the world responded in spectacular fashion, adapting in the face of rapid change. You innovated ways to connect with subscribers and supported them in a time of need. And as other channels struggled to perform, you drove critical results for your
Email Recap: The 2020 Year In Review by Campaign Monitor Read More »
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In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set your budget That’s how easy it is. As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For some businesses, that’s creating ads. For smaller
Introducing boosted post insights: Compare organic and paid results Read More »
Are you looking for ways to improve your social media strategy in 2021? Want to learn more about how video marketing could set you aside from the competition? The team from Oberlo share their video marketing trends for 2021 in this infographic. Here’s a quick summary: Video Usage in 2021 The Live-Stream Boom on Mobiles Short-Form
10 Video Marketing Trends to Guide Your Online Strategy in 2021 [Infographic] Read More »
Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media
8 Important Social Media Integration Strategies to Implement in 2021 Read More »
