Delving into B2B marketing can always prove beneficial for your brand. However, writing a powerful B2B message which will appeal to your target audience is another matter entirely. According to Smart Insights, 36% of B2B professionals lack a concrete marketing plan and go for ad hoc marketing instead of planning their content strategy. Additionally, 84% […]
The Science behind Writing a Winning First B2B Message Read More »
You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time. And then…crickets. Or even worse, complaints roll in. What went wrong? If you don’t test your emails, you’ll never know. Email errors or
Email testing: What you need to know to get started | Vero Read More »
Creating an email can take a lot of work. So for it to land in the junk folder? A little soul crushing, not gonna lie. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it
Why spam trigger words are a thing of the past – Litmus Read More »
There’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and what kinds of content will track with them is a process that takes a lot of skill, not to mention
6 Things Every Email Marketer Should Be Doing This Year Read More »
New subscribers are the lifeblood of an email program. Every email program will see some subscribers lose interest and either unsubscribe or stop opening emails. If you’re not replacing the subscribers that you lose, you’ll see diminishing results from your email campaigns. There are several methods for generating new subscribers, but how do you know
How Tracking Signup Sources Can Improve Your Email Program | SendGrid Read More »
Turn back the clock two decades back and you will see TV ads, radio ads, and newspaper ads ruling the roost. Fast forward to today, all of these marketing strategies are no longer relevant as people are spending more time online than offline.
What is Data-Driven Marketing? Definitions, Examples and Best Practices Read More »
The start of a new year means new goals and the chance to start fresh. That feeling of wiping the slate clean, both at home and at work, leaves us inspired and motivated for the year ahead. That feeling is all the more refreshing after a year like 2020. In order to help you get
Time-Saving Email Marketing Features From Campaign Monitor Read More »
By Kelly Forst January 4, 2021 Want more likes, comments, subscribers, and followers? Two AWeber experts tell you how to get more virtual engagement. Can you believe it’s 2021? After the year we just had, you’re probably breathing a sigh of relief like I am. But here’s the thing: The world is more virtual than
Get More Virtual Engagement with Your Audience | AWeber Read More »
Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted over two years ago. Even though many marketers are familiar with the best practices and protections required for compliance, we’re starting to see fines roll in for companies who either are unaware of the
By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you
4 Ways to Grow your Blog with Web Push Notifications | AWeber Read More »
