E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day in US history. (Mobile sales cracked a record $2 billion on Cyber Monday.) Online sales […]
Optimize your holiday marketing dollars – long after the Christmas lights dim Read More »
If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say,
Getting Started with Defining Your Ideal Client Read More »
The amount of video being watched via social platforms is increasing, but another popular trend among digital viewers is real-time discussion, and participation around video content. This is most evident on Twitter – previous research has shown that up to 50% of Twitter users will look up hashtags from a TV show to see what
Facebook’s Testing a New Communal Video Viewing Option for Groups Read More »
For you to attract visitors and for them to engage with your content, you have to be an expert author. This means you know what your audience is looking for, writing in-depth high quality content that resonates with your audience. However, I am caught off guard when I see the amount of people making common
Avoid These 10 Mistakes as an Expert Author – Part 1 Read More »
The Ecommerce Performance report, produced by Econsultancy in partnership with Conversion.com, explores the extent to which organisations use experimentation to improve ecommerce performance, looking at ecommerce strategies, approaches used to identify and address issues, and barriers to delivering an optimal ecommerce experience. The research is based on a survey of more than 400 ecommerce professionals. While growth in online
Ecommerce Performance | Econsultancy Read More »
A business card is a piece of your company’s direct marketing plan. It typically includes a person’s name, phone number, email address, website and company. While the exchange of business cards might seem outdated in today’s digital world, it is still almost a ritual. People feel more intimately connected with a business and its representatives
72 Percent Will Judge Your Company by the Quality of Your Business Card (INFOGRAPHIC) Read More »
If third time’s the charm, why not a fourth piece related to email marketing?! (You can check out the last few here.) This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website? By integrating them with one another and
Integrating and Automating Email Marketing and Your Website Read More »
“Wow! Check out what technology is making possible!” If Intel’s digital magazine iQ could speak, that’s what it would say. One article, for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency
How to Stop Acting Like a Marketer and Start Acting Like a Publisher Read More »
It’s no surprise that companies today place a significant emphasis on branding. Thanks to near-instant exposure on Snapchat, Twitter, Instagram, and Facebook, firms must engage with their target audiences more frequently and on a more personal level. Branding is the best way to create a consistent, approachable, and memorable persona for consumers. However, branding can
How To Create A Brand Strategy On A Budget Read More »
But how slow is too slow? Providing a high quality and fast user experience has always been a priority for Google – Mobile AMP pages were introduced to do just that (provide a faster user experience). Yesterday they announced that starting in July 2018, page speed will be an official ranking factor for mobile searches.
Alert: Google’s mobile speed update Read More »
