Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

Review snippets, in which review stars appear next to your SERP listing, have long been among the most coveted rich results sought out by SEOs. Unfortunately, the pursuit of these review snippets over the years led to a lot of abuse — webmasters and SEOs would attempt to gain the rich result by implementing deceptive structured

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3 Things Your Employees Really Want—But Aren’t Telling You

By Aaron Agius There’s a slew of reasons why employees act the way they do: age, personality, experience, reliance on a paycheck, and so on. As their employer, you do your best to create a healthy work environment that inspires hard-working employees. But are they telling you what they actually want in return for their

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AMP pages, Search Console notifications & desktop only pages

Google has just announced its latest algorithm update, named the Speed Update, that will be launching in July of this year. We asked Google several questions about this update, including how this impacts desktop pages, whether pages with AMP URLs but slow canonical URLs will be impacted, if webmasters will get Search Console notifications and

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Marketing Day: A holiday e-commerce wrap up, Freckle CEO interview & YouTube’s new rules for advertisers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season Jan 17, 2018 by Amy Gesenhues Adobe reports… Please visit Marketing Land for the full article.

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Burger King Just Released an Ad About Death (Because, Hey, Burgers)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Most people claim to be immune to advertising. Then, victims of startling coincidence, they all seem to buy the same things.  Still, some ad messages fall to the floor like overly enthusiastic attendees at a rave. I wonder

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Smart speaker ownership steals time from smartphones, TV, radio

In a follow-up to mid-2017 research on US smart speaker ownership, NPR and Edison Research have released new findings indicating that nearly 40 million Americans now own the devices. That number is roughly double what it was in July 2017 and shows the impact of 2017 holiday sales on the market. The new survey was

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