People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed […]
Marketing Podcast with Carrie KerpenPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success from
How to Be Successful By Honing What Makes You Powerful and Authentic Read More »
The dominance, and importance, of mobile optimization is nothing new, but if you’ve been dragging your feet on taking action – or just haven’t had the time to get to it – this new infographic from Filmora might give you the push you need to finally act. The graphic presents a range of key data
Mobile Marketing Tips for Small Business in 2018 [Infographic] Read More »
Can your business afford to miss out on a Facebook feature that has 1.2 billion users a month? If you’re even hesitant answering then it might be time to start exploring opportunities with Facebook Messenger for business. In the past, Facebook Messenger was just a way to chat with friends or keep in touch with
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January 17th, 2018 If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on Instagram too. This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why
A Comprehensive Guide to Instagram Influencer Marketing Read More »
Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave
Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels Read More »
“Omnichannel” has been a buzz word in CX circles for a while now. Which makes complete sense. Whereas before you were in control, your customers now want to engage with you on their terms whenever and however they want. And this occurs across every contact point – be this online via your desktop or mobile
Regular readers of Practical Ecommerce may have noticed that my legal posts have been missing for several months. I wish I could attribute the long absence to a vacation. But, unfortunately, I cannot. The combination of a busy travel schedule and the death of my mother has kept me from writing this column. But these
Marrying logic and magic pushes campaigns beyond the marketing noise Today’s savvy consumers require authentic connections at precise points in the buying cycle. Brands that fail to consistently hit that mark will struggle to keep up. Instead of adding value, they end up just creating a busier, more confusing market. Finding these key points of
For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t. Social data doesn’t prove social success. And yet most marketers use engagement as their top social
