TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the […]
3 Things About Machine Learning Every Marketer Needs to Know Read More »
The more traditional delivery model used to be such that you had to go to a physical, brick-and-mortar store, navigate through the aisles and shelves, pick up a physical box and go to pay for it at the checkout counter. You then installed the software on your computer and it was a one-time thing… until
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I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategies agencies can take to future-proof their business. In this final post
The technology behind AI in PPC Read More »
Every business needs an email marketing strategy. You constantly need to try to grow your subscriber list so you can engage more and more customers. But what kind of content should you be sending to the people on your email list? Currently, you may be focusing on coupons and other promotions. That’s great. But you can
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In marketing, in-person events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn’t involve a computer. However, they are also an important way to nurture a variety of existing leads. The key to maximizing ROI with what, all things considered
How to Amplify Your In-Person Events with Lead Nurturing and Marketing Automation Read More »
I am not going to repeat those basic YouTube SEO strategies you always read. You are going to get little-known SEO tips that actually work right now. I developed a formula for ranking videos that works. This formula will quickly grow your rankings, views, subscribers, and traffic. Primary Keywords First Strategy number one; target keyword
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Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design
Calling to the next action • Yoast Read More »
With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right? Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your strategy with full-force. Organization is
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Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel and you potentially ruin the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will
Search advertising vs. display advertising: Which delivers the best returns? Read More »
If you’ve heard about artificial intelligence (AI) at all, you’ve likely come across another heavily used term, machine learning. What’s the difference between the two? Artificial intelligence is a term that denotes a machine that can make decisions on its own, while Machine learning is a term that denotes a machine that can correlate, analyze,
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