The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here. The MarTech conference focuses on the three pillars of martech success: marketing, […]
Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 years content marketing has always been the top topic with 20% of the vote this
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A new report finds hackers are poised to target small businesses that use Internet of Things (IoT) technology to gain access to data from larger global firms in 2018. The 2018 Cybersecurity Predictions by Aon’s Cyber Solutions predicts a small business Internet of Things (IoT) breach will create a domino effect that damages a larger company.
Looking for an in-demand job with good prospects and decent pay? You could do a lot worse than become an IT support person. Skills matter more than prestigious (and expensive) degrees, median pay is a decent $52,000, and the need for IT specialists is set to grow 10 percent in the next ten years, according to
Google Will Pay for You to Polish Up Your Tech Skills Read More »
The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement. In other words, the reach of Facebook Page posts is going to go down, even further than
The Pros and Cons of Facebook’s Coming News Feed Changes – from a Page Perspective Read More »
Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of
5 Things You Can Learn from Highly Committed UK Content Marketers Read More »
Sticky Bars are the less intrusive cousin of the noble Popup. They appear at the top or bottom of the page (and sometimes the sides) when a visitor arrives, leaves, scrolls down or up, stays on the page for a certain time period or clicks a link or button. They have a million useful use
Amazon is a powerful force, and leveraging that proven power can help you to grow your small business greater than you could do it alone. There are many different opportunities for small business owners to forge alliances with the retail giant, but being an online seller is probably one of the most profitable. Imagine taking
Leveraging Amazon’s Success To Grow Your Business [Infographic] Read More »
“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we all know, no department can operate independently and effectively
‘Marketing doesn’t drive revenue, sales does’ (and other myths) Read More »
