Be the first to see the MarTech 2018 agenda!

Channel: CMO Zone, MarTech Conference, SEO BLOG, SMX & DMD Alerts /

The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here. The MarTech conference focuses on the three pillars of martech success: marketing, […]

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Hackers Will Target Small Business Through the Internet of Things in 2018, New Report Says

SEO BLOG, Technology Trends /

A new report finds hackers are poised to target small businesses that use Internet of Things (IoT) technology to gain access to data from larger global firms in 2018. The  2018 Cybersecurity Predictions by Aon’s Cyber Solutions predicts a small business Internet of Things (IoT) breach will create a domino effect that damages a larger company.

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The Pros and Cons of Facebook’s Coming News Feed Changes – from a Page Perspective

SEO BLOG /

The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement. In other words, the reach of Facebook Page posts is going to go down, even further than

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5 Things You Can Learn from Highly Committed UK Content Marketers

Content Marketing Research, SEO BLOG /

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of

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Leveraging Amazon’s Success To Grow Your Business [Infographic]

infographics, SEO BLOG /

Amazon is a powerful force, and leveraging that proven power can help you to grow your small business greater than you could do it alone. There are many different opportunities for small business owners to forge alliances with the retail giant, but being an online seller is probably one of the most profitable. Imagine taking

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‘Marketing doesn’t drive revenue, sales does’ (and other myths)

Channel: Martech: Marketing, Martech Column, Martech: Marketing, SEO BLOG /

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we all know, no department can operate independently and effectively

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