Acura Swings For The Fences With 2019 RDX – New Look, New Tech, Extra SUV

Automotive, SEO BLOG /

The 2018 Detroit Auto Show is now officially hitting its stride, and amid a flurry of high-riding utility vehicle debuts, Acura is joining the fray with its brand-new third-generation RDX compact luxury SUV. The Japanese automaker is calling it the “most extensive Acura redesign in more than a decade,” unveiling the five-passenger in “prototype” form, […]

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Avoid the Sales vs Marketing Attribution Blackbox

Digital marketing strategy, SEO BLOG /

Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale struggle is

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How To Wow Prospective Employers… and Yourself

Corporate, Marketing Life, SEO BLOG /

Job Hunting Insights There are the obvious moves – having a well-crafted and punctuation-perfect resume and LinkedIn profile, doing your research on the company you’re talking to, sending a thank-you note after the interview (at which you hopefully didn’t tell an inappropriate joke). But here are a few other vital qualities that prospective employers look

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10 Creative Ways Companies Are Using Snapchat

greatest hits, SEO BLOG, snapchat strategy, Social Media Case Studies, Social media marketing, Social Media Strategy /

January 16th, 2018 Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s more than all the pictures taken by smartphones in the world. Snapchat

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5 Tactics For Driving Web Traffic And Sales With UGC Marketing

Business, SEO BLOG /

If you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you. That’s why user-generated content is increasingly being used by brands to capture and maintain the interest of their target audience. In fact, Yotpo studies have found that user-generated content is highly beneficial

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How to semantically link entities to your content • Yoast

Content SEO, Content Writing, keyword research, SEO BLOG /

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or

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Salesforce Commerce Cloud integrates with Instagram, adds other enhancements

A-From MTT, Channel: Martech: Commerce, SEO BLOG /

At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud e-commerce platform. Instagram is now, for the first time, integrated with Commerce Cloud. This lets retailers create shoppable posts directly in Commerce Cloud — where they are already managing their commerce sites — and

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