In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some of last year’s most popular trends, we’ve got a lot […]
8 Real, Data-Backed Predictions for PPC in 2018 Read More »
Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets. The majority of healthy food brands are small in terms of size, compared to the established players, but with creative approaches, they
How CMOs Are Helping Healthy Food Brands Secure Market Share Read More »
Sometimes, the best way to learn and take advantage of a popular trend is to follow your competition. We’ve seen people doing this all over the world because your competition can provide you with value information that otherwise would have been impossible to gain. I’ve seen this strategy recommended by small and big companies, bloggers,
What Bing Following Google in Mobile-Friendly SERP Means To Your Marketing Read More »
The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the world. There are just so many benefits that you can’t wait to share it with
Core marketing strategies for small business products and services Read More »
While it’s easy to view customers as just another business account, you must remember they’re people with very real thoughts and emotions. Keeping this in mind, let 2018 be the year that you show better appreciation for your loyal clients. The Significance of Customer Appreciation For all of the time and energy businesses pour into
How to Gain Customer Appreciation Read More »
Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity, it dubs itself the “party game for horrible people.” Players match cards containing various risqué
What Cards Against Humanity Can Teach Marketers About Content Personalization Read More »
Multi-billionaire Jeff Bezos certainly knows how to spend his money where it counts. Along with wife MacKenzie, the Amazon CEO—who was recently declared the world’s richest man—gave away $33 million on Friday to help fund the scholarships for Dreamers, immigrant youths who arrived in the US without proper documentation. Mr. Bezos’ donation will go directly to
Amazon CEO Jeff Bezos Contributes $33 Million to ‘Dreamers’ Scholarships Read More »
Join a gym, start that diet, call your parents more and turn over a new leaf for your SEO strategy. Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer. You don’t
Good SEO habits: Turning over a new leaf in 2018 Read More »
Facebook has been accused of spreading fake news and manipulating your newsfeed for their profit. But that may be changing. Mark Zuckerberg announced Facebook will be undergoing a major overhaul in 2018. In a recent Facebook post, Zuckerberg said users’ newsfeeds will begin to prioritize “meaningful social interactions” over “relevant content.” Zuckerberg explained the reason behind the changes by saying, “We
Why Facebook’s Upcoming Changes May Actually Be Worse for Your Mental Health Read More »
How do we get to work with partners? What are the things we need to think about when we are putting together our sales pages? And how do we talk to customers about new projects, so that we can fill in the gaps in our model? In this episode, we discuss the tips and tricks
