The grand old journey of life often presents us with suffocating quagmires that feel impossible to slide free from. An alarming number of us don’t make it. And yet there are ways to do what Luther did: taking composed and tiny steps. When we’re in hell, we don’t need a complex strategy. We just need […]
Three simple things you can do to climb out of the hell you’re in Read More »
Perhaps your brand blows all your competitors out of the water. Or maybe there are a handful of businesses that have much better blog posts or videos than you do – or so you think. Comparisons with your competitors are not the place to rely on hunches, feelings or the results of a couple of
One of the most useful features of Evernote and OneNote is Image OCR. When you clip an image – be it a screenshot, a scanned business card, or a picture of the whiteboard – these tools automatically detect the text inside the image and make the image searchable. Gmail Gets OCR to Search for Text
Gmail OCR – Search Text within Images in your Email Messages Read More »
Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to have every task point toward
Why Digital Marketing? Traditions Aren’t Always the Best Read More »
Summarising a business model for online startups using a single sheet of A4 with the lean Business Model Canvas Diagram Defining a clear online business model is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company. Reviewing
A great framework for defining online business models and marketing plans Read More »
As you onboard customers, work with them to lock down specific goals they want to achieve with your product and outline a path to achieve these objectives. Doing so helps provide a blueprint for identifying potential problems in the future and ensures alignment on strategic goals. 2) Behavior-Based Customer Success Engagements Most customer relationships have
5 Customer Success Secrets to Increase Renewal Rates Read More »
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What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from
The State of Social 2018 Report [New Social Media Marketing Data] Read More »
It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance
13 Smart Brands Using Technology to Power Their Content Read More »
How does local search work? If you’re a small business owner, you probably wish you knew. All that time you’re putting into your product or services, your customer experience, your social media marketing and all the other things you do on a daily business to give customers the best of what you can do —
