Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will not change their current behavior to use your product, no

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376 Super-Useful Royalty Free, Creative Commons, and Public Domain Websites

Want some “free” resources? Here’s a massive list of Royalty Free, Creative Commons, and Public Domain websites where you can find photos, images, sounds, music, backgrounds, fonts, icons, logos and more. When you run a blog or website it can be a little difficult to find the resources you need without paying a fortune for

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Mobile marketing statistics 2018

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile

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7 Ways to Successfully Generate Leads from Your Blog

Blogging proved to be a phenomenon that would forever change the way businesses interact. Years later, almost everyone has their blogs – from homemakers to even Fortune 500 companies! Not only do blogs enable businesses to reach a wider audience. But it’s also an instrumental marketing campaign. According to a study, companies that have blogs

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These 11 Ideas Will Boost Your Mid-Winter Retail Sales

January and February are typically slow sales months for most retail entrepreneurs. The credit card bills have come in for the holiday shopping sprees, consumers have made resolutions to save more money and blustery weather keeps people inside. Once you’ve enjoyed the well-earned break from November and December’s hectic shopping season, what can you do

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4 Ways Small Businesses Can Improve Cybersecurity

If you’re a small business owner who thinks that you don’t need to worry about about cyber security, think again. The Ponemon Institute’s 2016 State of SMB Cybersecurity report surveyed 600 small businesses, finding not only that “no business is immune to a cyber attack or data breach,” but that a surprisingly high number of

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How ecommerce retailers should leverage Facebook advertising in Q1

Engaging eCommerce consumers during Q1 – one of the most challenging quarters of the year – is no easy feat With shoppers now in post-holiday hibernation and product return rates at their highest, increasing engagement and retention may seem like an uphill battle. So what’s a retailer to do when the road to a strong

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