Nothing stays the same on Instagram for long. Especially for marketers. The platform grew by a staggering 200 million users in 2017 alone. This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content. But with increased competition comes the challenge […]
25 Instagram Apps to Produce Killer Content in 2018 Read More »
Are you looking for ways to improve your eCommerce website? Want to use simple psychology to generate more online sales? Revamp CRM share 8 eCommerce psychology tricks in this infographic. They’ve grouped their “tricks” into two categories: Social proof Fear of missing out Check out their infographic for more detail. This post was first published on
8 Psychological Tricks to Boost Conversions on Your eCommerce Website [Infographic] Read More »
By Joanie Connell How many times have you heard or said this about leadership communications at your company: “It’s just the party line” or “It’s all just corporate double talk” or “Why bother going to the meeting; they won’t tell us what’s really going on”? Why is authenticity important? Authenticity can differentiate good leaders from bad
Home Podcast How a High School Dropout Built the Blockchain Site Blockgeeks [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. Hey everyone! In today’s episode I
How a High School Dropout Built the Blockchain Site Blockgeeks Read More »
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information, organize it (i.e., big data), and draw insights from it (i.e., machine learning) makes it possible for marketers to evolve. This evolution from buyer personas to individual profiles can provide
Will Customer Profiles Replace Marketing Personas? Read More »
Step up your productivity and finally start accomplishing your goals with this simple system Goal setting: that thing you know you should be doing, but that you tend to let slide to the backburner all too often. You’re not the only one, and why this happens shouldn’t be a surprise to you: it happens because
Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers? At the moment the physical and virtual papers are full of reviews and consumer experiences of the different options for home smart speakers. It’s no surprise, since this is one of the biggest
Consumer use of voice-controlled digital assistants / smart speakers Read More »
January 15th, 2018 The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . . “. . . prioritize posts that
Google is marking Martin Luther King Day with a doodle designed by the guest artist, Cannaday Chapman. According to Chapman, his image of a young girl on her father’s shoulders listening to Dr. King speak is meant to evoke Dr. King’s dream of creating a better world for all children. “It may appear that this
Did you know that one in five searches on a mobile device are voice? And there is little reason to doubt that this number will continue to rise as the months pass. Alexa, Siri, Cortana, and Google will be at the forefront of voice search… but will your business? In this article, we take a
How to Optimize Your SEO Strategy for Voice Searches Read More »
