Developing This 1 Habit Will Solve Your Greatest Business Challenges (Here’s How To Start)

No matter where you are in business — from the first inkling of an idea to managing a billion-dollar operation — you have a puzzling challenge that you’re trying to solve. No matter how successful any of us get, we are inevitably doomed to confront yet the next challenge in a never-ending series of problems

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5 Bold Predictions for E-Commerce Tech in 2018

Fifteen years ago, the existential threat to many major retailers was a small online bookshop. Ten years ago, the medium that drives 60% of online retail traffic didn’t exist. Five years ago, personalisation was a nascent technology experiment being conducted by a few enterprise retailers. One year ago, the term “retail apocalypse” didn’t even exist.

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American Airlines CEO Just Made a Stunning Admission About His Uncomfortable New Planes

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  I worry about some CEOs. They seem rather more concerned about money than about, say, customers and their experiences. Recently, I wrote about Marriott CEO Arne Sorenson. He admitted he’s never tried Airbnb, but his daughter had

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SEO: How to Identify High Rankings That Produce No Clicks

Google’s AdWords Keyword Planner is helpful for keyword research, as are many third-party tools. But Google Search Console can also identify keyword optimization opportunities.  I’ll explain in this post. Keyword Rankings Many search engine optimizers believe that a web page can rank organically for just a few keywords, perhaps three to five. Let’s challenge this assumption

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How to Install the Facebook Pixel on a WordPress Website

When it comes to collecting and leveraging social media data to market a business, Facebook is the king. The Social Network is always learning more about users and what makes them react to marketing messages, and evolving its ad products in-step. To provide further insight to marketers, Facebook created the Facebook Pixel which helps marketers measure

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