The global digital video advertising market has been on the rise for several years now, and given the recent ad revenue reports, looks like it will only grow and evolve further in 2018. Namely, the amount of advertising revenue in the digital video sector reached the entire 2 700 000 000 USD in Q2 2017 […]
Top 3 Video Advertising Trends in 2018 Read More »
Today’s Google doodle pays homage to the Chinese linguist Zhou Youguang on what would have been his 112th birthday. Youguang helped create the Chinese phonetic alphabet called Pinyin. He spent three years developing the system of ‘spelled sounds’ that led to the international standard for Romanized Chinese — earning Youguang the title, “Father of Pinyin.”
Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’ Read More »
Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment.
‘Consent is unworkable’ for programmatic ads in the era of GDPR Read More »
A topic that I have covered extensively on my own blog, and a topic that I will likely continue to revisit from different angles for years to come, is the notion of finding some sort of balance when working from home. I come from the perspective of my running my own freelance writing business for
Why You Need To Create an End of Work Day Routine Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
Typosaurus, Stripe Atlas, and InfographiCreator Read More »
Sharing content that resonates with your audience is integral to every social media strategy. But as you know, it’s not easy to stay on the cutting edge and ensure that every post is engaging. In fact, Sprout Social’s annual user survey revealed that the top challenge for social media managers was finding great content to
Find Shareable Content Using Sprout Social’s Content Suggestions Read More »
A few recent examples of online influencers hurting the brands they work with have small businesses wary of influencer marketing. PewDiePie and Logan Paul are just a few of the big name influencers who have stirred up controversy in recent months that the brands they work with didn’t count on. But these situations don’t mean
How to Prevent Influence Marketers from Going Rogue with Your Brand Name Read More »
Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook: a Step-by-Step Process for Implementing an Integrated PESO Model Program. Q: What’s your best piece of advice for readers looking to improve their marketing? I’ve been spending a lot of time of late focused on WHY people buy. As marketers, we tend to focus on the
The Communicator’s Playbook – Book Interview Read More »
More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t exactly a brand new one, as it has been around since 2011. But when Facebook
Why Live Streaming Should Be Part of Your Marketing Strategy in 2018 Read More »
Home / Hosting / Kinsta, Flywheel or WPEngine – Three Top Managed WordPress Hosting Companies Compared By Daniel Pataki January 13, 2018 So, you’ve done your research on managed WordPress hosting and you know Kinsta, Flywheel, and WP Engine are all dependable providers. What now? What exactly is the difference between these companies, and which
Kinsta, Flywheel or WPEngine – Three Top WordPress Hosts Compared Read More »
