Delta Air Lines Just Revealed It’s Making a Lot of Money From People You’d Never Expect (And Delta Never Expected Either)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  There was a time when businesses understood that if their employees were flying on behalf of the company and the flight was a long one, those employees should fly in First or Business Class. Those days have departed. Now, […]

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7 Ways Infographics Can Boost Your Business in 2018 [Infographic]

Are you looking for ways to improve your content efforts in 2018? Want to know how infographics can benefit your business this year and beyond? The New Media Co share the benefits of infographics in this, um, infographic. Here’s what makes their list: Increased brand awareness Improved SEO Engaging and shareworthy blog content Easy to digest information

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Google Updates Its PageSpeed Insights Tool, Now Shows Real User Speed for Website Pages

Google announced on Wednesday that it had updated the PageSpeed Insights tool, enabling it to see just how fast a particular page performs in the real world. Sourced from the Chrome User Experience Report, the real-world data is now available via the enhanced PageSpeed tool. It offers developers better recommendations as they strive to optimize

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Mark Zuckerberg’s Facebook Post Basically Cost Him $3 Billion Friday

Last night, Facebook CEO Mark Zuckerberg announced via a Facebook post that Facebook is changing how News Feed works. In short: more posts from friends and family, less reach for publishers and brands. Now, it seems that announcement might have cost Zuckerberg roughly $3 billion, personally–as a result of the effect it had on Facebook’s share price

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What MoonPie’s Social Strategies Can Teach Brands About Engaging With Fans

At a little over 100-years-old, the Chattanooga-based MoonPie is a legacy brand in the grocery store snack aisle. Baby boomers and other older generations remember the company fondly for combining graham crackers, marshmallows, and chocolate-flavored coating together as the perfect treat. Millennials and Gen Z, on the other hand, know it for having one of

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Square Pegs: 10 Things to Try When New Hires Don’t Fit In

Establishing and maintaining a strong company culture matters to the success of a business. “It affects everything from product branding, to the hiring process and employee productivity, plus all the details in between,” according to the Carson College of Business at Washington State University. But what happens when a new employee disrupts the current culture and

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