Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously. A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. Alternatively, customers also might start […]
How to Boost UX and Sales Simultaneously Read More »
Outsourcing work has become a huge part of online marketing. These days, the ability to have tasks done for a fraction of the cost has made it very easy to find quality workers quickly and efficiently. Think about how many “freelance” websites have popped up in recent years and have been flourishing because bloggers, designers,
The Problem with Too Much Outsourcing Read More »
As of this writing Facebook’s stock price is down nearly 4 percent today after its co-founder and CEO Mark Zuckerberg said that Facebook is going to deemphasize news and marketing posts in order to make the social platform more social. This is taking Facebook back to its roots of friends connecting with each other and
Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake Read More »
Allyson Wright from the Google My Business team announced today that the video upload feature we saw being tested is now available for business owners in the Google My Business dashboard. Business owners can “view videos added by customers and upload videos about their business for customers to view,” she said. The video maximum length
Google My Business video uploads now available to business owners Read More »
More and more when you need help figuring out what software you should buy for CRM, accounting or other apps for your business, you go to sites like G2 Crowd. Because In just under two years G2 Crowd, a leading peer review site for business software, has seen the number of reviews written grow by
Amazon Reviews Changed Consumer Buying, Software Reviews Doing Same for SMBs Read More »
Instagram is a dream for businesses that have visual evidence of their product or service in action. Users can passively scroll through pictures and double tap to show their appreciation. It’s very simple to show off visually. For B2B businesses that provide more intangible services, it’s a little more challenging. These businesses rely on relationships,
5 Tried and Tested Ways For B2B Companies To Stand Out On Instagram Read More »
A friend asked me for advice: “Hey, Derek. I’m launching my first online course. But I can’t decide on a name. What should I call it?” The answer was clear in my mind. So I told him. “Don’t obsess over it. Choose a name that describes the outcome of the course for your students. Oh,
How to Take Your Own Advice Read More »
Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the seven deadly email marketing sins that might arise in your
7 Deadly Email Sins You Need To Avoid – Email Marketing – SMTP services Read More »
Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling. You have to know who you’re talking to, and what they’re looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process. I’ve written eBooks on
4 Tools for Creating Buyer Personas and How To Use Them [Infographic] Read More »
Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about to undergo a fundamental shift. Because “passively reading articles or watching videos” is bad for human beings, Facebook is pivoting its core away from its current state (inescapable time suck) and
Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business Read More »
