With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working […]
Adwords Smart Bidding & Automated Bidding Strategies Read More »
Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions, and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. More than ever before, to evolve as marketers, we must embrace the technology innovations
3 Technologies to Watch (and Use) Today Read More »
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown. The past few days have seen some big developments – and a couple of even bigger teasers – for the future
Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page
Blog Post Idea Generation You Can Use Read More »
January 11th, 2018 “She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.” Who doesn’t? Currently, I don’t directly manage any
Is Our Social Media Terminology About to Change? Read More »
Project Veritas, an undercover conservative journalistic organization, has caught Twitter engineers exposing how Twitter currently censors Republicans and conservative tweets. They sometimes allegedly use a concept called shadow banning, where a Twitter user continues to tweet without realizing that Twitter is not allowing their tweets into their followers feed. On January 3rd, 2018, Abhinov Vadrevu,
Is Twitter Working on a System to Automate Censorship of Republicans and Conservatives? Read More »
2017 was supposedly the year ecommerce pummeled the brick-and-mortar retail sector, creating what analysts called a “retail apocalypse.” Yet, according to research firm Statista, ecommerce contributed only 9.1 percent to total retail sales in the United States and 10.1 percent globally. In other words, there is room for much ecommerce growth. However physical stores will
2017 Ecommerce Round-up: 15 Percent Growth; ’Retail Apocalypse’? Read More »
Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television. Viewers of CTV are expected to reach almost 60 percent of the US population this year, according to an eMarketer study. CTV is online
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A new year is here. Now people all across the web are getting ready to launch their new marketing campaigns, with high hopes for 2018. The time is right for some fresh, exciting content. But unfortunately, coming up with relevant topics can be difficult, especially when you’re planning out an extended editorial calendar – meaning
5 Ways to Come Up With Valuable Content Ideas for Your 2018 Editorial Calendar Read More »
Why do you do what you do? What is your end game? Is it that you want to quit your regular job and run a business of your own? And then what? Is it that you want to own a million dollar house in the nice part of town? Is it that you never want
Early Retirement Is Not the Goal Read More »
