With the ever-changing PPC landscape, we’re always looking for new ways to access, manipulate, and analyze data. The Account Analyst team at Hanapin has begun working with RStudio as a tool to do just that. This article is a basic intro to RStudio, describing what it does and why you’d want to use it for […]
RStudio for PPC: A Beginner’s Introduction Read More »
Tell me if this happens to you…because it happens to me all the time. I’ll be scrolling through my news feed, or the homepage of the New York Times, Wall Street Journal, or what have you, and I’ll stop. A headline will have caught my attention, and sometimes I’ll even say something aloud in disbelief
Insert Fact-Based, No-Spin Headline Here Read More »
When executing the link building campaign, the main benefit is leveraging SEO juice from a linking sites and getting higher in SERP. There are thousands of possibilities where to get a link from but the resources are often limited. Therefore, the following list of signals may be helpful with prioritizing the outreach targets. Website Topic
How to Choose the Best Links for Outreach Campaigns Read More »
B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of. The strategies I’ll touch
Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads Read More »
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture Read More »
What skills should each of your employees have? Create the marketing dream team with the right skills, knowledge and employee enthusiasm We have recently updated our Digital Marketing Job Descriptions and Roles guide to help businesses of all sizes recruit the right talent for their digital team. Download our recently updated Business Resource – Digital
Marketing team job roles to optimize productivity Read More »
Addressing political issues on social media has traditionally been taboo for a lot of businesses. But as it turns out, some of your customers might actually want you to get political online. A recent report from Sprout Social found that 61 percent of consumers think it’s important for brands to take a stand on social
Should Your Brand Take a Political Stand? Your Liberal Customers Think So Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Welcome to the Rethink marketing podcast. I’m here today with Kevin Getch, who is the CEO of Webfor and also the president of SEMpdx. SEMpdx is Search Engine Marketers of Portland. Kevin, welcome to the show. Can
SEO Strategies and B2B Trends to Watch for in 2018 Read More »
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Automated Blog Profits – #1 New CB Product For 2017! Read More »
Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. Scott shared great tips on how to get data visualization right in his
6 Mistakes Ruining Your Charts and Infographics Read More »
