Cybersecurity should be a major focus for small businesses in 2018. And it doesn’t need to be expensive. SiteLock President Neill Feather recently shared some predictions about the state of cybersecurity in 2018 with Small Business Trends, along with some tips for small businesses looking to protect their online data and assets even with a […]
What if I told you there’s a new way to start a blog that’s 20X faster, requires no software or technical expertise, and costs absolutely nothing up front? You’d think there must be some hidden catch, right? But there’s not. It’s totally real. In this post, I’m going to walk you through the newest method
People are creatures of habit when it comes to Starbucks. They often order the same thing, the same way–often at the same time every day. Actually, so is Starbucks–a creature of habit, that is. Because when you can drive predictable revenue to the tune of $22 billion a year, you don’t make changes lightly. That’s why
By Aaron Agius The lead up to a product launch is one of the most exciting, yet daunting periods for a business. In the best-case scenario, a new product launch leads to huge sales and positive publicity. However, this is not always what happens. In a study by Harvard Business School, it’s estimated that 95% of
Here’s How to Beat the Odds With a Successful New Product Launch Read More »
We are thrilled to announce that the search industry’s most prestigious awards competition is now open for submissions. Exciting changes are in store for the 4th annual awards program with several new categories added for 2018, including: Best Search & Social Media Marketing Initiative Best Research Initiative by an Agency or Individual Best Research Initiative
Facebook may have pulled the plug on its digital assistant plan, but that does not mean it’s backing out entirely from the lucrative smart device market. In fact, there are indications that the social media giant could be making a big splash this year by launching a home-based, voice-enabled device—a product that could place it
Facebook Plans to Enter Home Device Market With ‘Portal’ Read More »
Still in a social media coma after some brutal campaigns in 2017? Fear not, because the year has changed, and you have the opportunity to right all wrongs, and jump aboard the social media trends of 2018 that can make or break your business. As you plan your social media marketing this year, make sure
Ignore These 5 Social Media Trends in 2018 at Your Own Risk Read More »
Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while others fail to even take off. Such YouTubers usually lack the content
How to Increase YouTube Video Views Using Content Marketing Tools Read More »
Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to major brands such as Amazon and Walmart. But these market conditions — including reduced brick-and-mortar overhead, low-cost technology integrations and shifting customer demand — provide an opportunity for independent brands
How independent retailers can thrive in a volatile market Read More »
Greetings from the future! I’m writing to you from January 2019. Since search is such a dynamic space, with every year bringing unexpected developments, I thought it would be helpful to use my knowledge as a denizen of the future to give you a glimpse into what’s to come in 2018. So for you, this
