No matter what type of business you’re starting, it’s important to always create a business plan. Having a business plan will outline some important factors you have to consider so you don’t get caught off guard. You’ll also need a business plan if you’re applying for funding because a financial institution will want to see […]
All retailers need to keep current with market demand and attitudes. This is true for ecommerce stores, small and large. Amazon, for example, continually updates its offers and its terms and conditions. Amazon sellers receive an email at least monthly with the details of a change, such as what is allowed in a picture, or
Gain necessary support for your account-based marketing strategy Coordination across the organization is essential for a successful account-based marketing strategy. Sales and marketing in particular must be closely aligned—a fact backed by research by MarketingProfs. They found that companies with aligned marketing and sales departments on average generate 208% more revenue for their marketing efforts.
5 Tips to Implement In Your Account-Based Marketing Strategy Read More »
Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google products has benefited
How the latest Google Analytics updates will benefit marketers Read More »
According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to increase the brand awareness of your
Brand Awareness Tracking: Measure Your Marketing Efforts Read More »
Google announced that the PageSpeed Insights tool has been updated to use data from the Chrome user experience report, which means the tool is using metrics from “real-world Chrome users who experience popular destinations on the web.” The pagespeed tool now shows you how fast your pages load based on real user data, which is
Google PageSpeed Insights now uses real data from Chrome browser users Read More »
Insurance is a difficult thing for a lot of businesses to navigate, especially freelancers and solopreneurs. But Pogo wants to make the concept simpler. The company is taking a unique approach to helping the smallest businesses understand their insurance options. Read more about the business below in this week’s Small Business Spotlight. What the Business
Pogo Wants to Simplify Insurance for Freelancers and Solopreneurs Read More »
AdWords accounts are sometimes like children, your job is to take of the account and watch it grow. But also like children, having all of your children healthy at the same time is not always a given. There are going to be times when one of your accounts is underperforming and will need some extra
They say it’s always better to give than to receive. While that may be true for the most part, it doesn’t always apply to gratitude. I’ve previously written that giving gratitude to others in business is a way to strengthen client relationships, motivate team members, and increase employee productivity. But what about you? Who claps for
Why Celebrating Your Wins (No Matter How Small) is Good for You and Your Business Read More »
Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasing. And even though one study showed the amount of time spent on mobile devices has gone down somewhat, non-voice mobile use in 2017 was still ahead of laptop and desktop use. Reasons
Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018 Read More »
