Trust makes your job as a leader easier in just about every way possible. Your teams make decisions faster (and revisit them less often). People pro-actively admit to and learn from mistakes instead of scrambling to hide them. It’s easy enough to know your own level of trust in the people you lead. But gauging […]
Do Your Employees Really Trust You? 10 Questions Every Leader Should Ask Read More »
Welcome, 2018! And welcome to our first release of 2018: Yoast SEO 6.1. This is the first in a long line of new versions to be released in this new year. Yoast SEO 6.1 is mainly a bug fix release that makes sure that your favorite plugin runs like butter. Find out what’s new! Bye
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you
The first question most advertisers must answer when planning any advertising campaign is, of course, what budget they can dedicate to their ads. AdWords is no exception to this rule, and managing your campaign budgets can seem like a full-time job at times. Especially after Google began allowing campaigns to serve up to twice their
Google’s New Campaign Total Budget vs. Daily Budget Setting: Which Should You Use? Read More »
After two years of testing, Facebook has announced that their all-encompassing virtual assistant service M will no longer be serving users as of January 19th. Most people won’t actually be impacted – as noted by The Verge, the human-enhanced version of M, which was available through a bot on Facebook Messenger, only ever became available
Facebook Announces the Closure of its Ambitious ‘M’ Personal Assistant Project Read More »
As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes. The mobile revolution happens. Google announces its
Mobile-first indexing in 2018: 3 things SEO professionals should do right now Read More »
Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down to different page sections. It’s a great conversion experience and should be embraced. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer
How to Turn a Long Landing Page Into a Microsite Read More »
kaboompics / Pixabay I coach a lot of small business owners who just quit their jobs to work for themselves full-time. One of the questions I get asked the most is tips for structuring your workday for productivity. Up until this point, they have been accustomed to someone telling them what to do with their
3 Hacks for Structuring Your Workday For More Productivity Read More »
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Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created
Video Storytelling Secrets From an Award-Winning Series Read More »
