The Secret to Leveraging Purchase Intent Through Instagram

January 8th, 2018 Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping,

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What Marketers Can Learn From Their Sales Team

Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational

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Preparing your SEO strategy for the year ahead: 5 key checks

The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled. Many of you will be looking to 2018 with a renewed

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Google Cloud Now Offers Low-Cost Preemptible GPUs

Businesses using Google’s cloud computing services for resource hungry GPU processes can now avail of a lower cost option recently launched by the company. To sweeten the deal, the new feature, which was already launched as a beta version, is offered to companies at a significant discount. However, there is a catch—Google has the right

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Automating Bidding with Google Sheets and AdWords Scripts

Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the

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Read the Real Reasons Behind ReviewJump Changing its Name to RevenueJump

The company has been around for a couple of years already. So going through an entire rebranding and name changing process might not be ideal. But ReviewJump was facing an issue that has plagued plenty of small businesses throughout the years. It was being judged solely based on its name. And the team didn’t feel that

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