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This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers. The key findings of the report are as follows:
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The hallmark of a great leader is someone who motivates their team to succeed. But what motivates a leader? I know what motivates me. It’s a combination of an unrelenting desire to achieve my best, a passion to help others and yes, a wish to win the acceptance and praise I wanted as a child. My parents
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Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of
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nattanan23 / Pixabay My friend Keenan was on one of his rants on LinkedIn. This particular rant was on really bad prospecting through LinkedIn. It generate a huge amount of conversation (Jim, I would have chosen a different shirt 😉 ) I was struck by a number of comments arguing against Jim, basically saying anything
“My Outlook Is Money, And Money Is Money!” Read More »
3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner – to a vital part of a company’s marketing strategy (although there are still a lot
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A month or so ago, I came across a post about keyword research, written by well-known digital marketing guru, Neil Patel. In short, the post talks about how you shouldn’t do keyword research anymore for your blog posts. Keyword research, the post posits, is useless at this point. After all, keywords are all oversaturated, he
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Darren: Hi there and welcome to Episode 231 of the ProBlogger podcast. My name is Darren Rowse and I’m the founder of problogger.com – a blog, podcast, event, job board, series of ebooks and a course all designed to help you as a blogger to start an amazing blog, to grow that blog, the traffic
231: From Imposter Syndrome to Tech Influencer – One Tech Podcaster Shares His Story Read More »
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This $80 Gadget Can Finally Correct Your Terrible Posture [VIDEO] Read More »
I admit it. I’m a geek. Or am I a nerd? Definitely not a dweeb, but probably a keener (that’s a Canadian term). One of my favorite things to do (as a marketer) is to reverse-engineer marketing experiences – good and bad – to define an equation that can be used to score them. It’s primarily a
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