New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and marketers’ first-party data — and then uses those signals for the targeting of ads or content to their interests. For instance, two people from the same company may download a white paper about a new kind […]
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
Findo, DesignEvo, and Siftery Read More »
Tera’s PC fans won’t be too happy about this news unless they’re even harder hardcore console gamers. Tera, one of PC’s biggest hit MMORPG, is making its big move to console sometime within the year. En Masse entertainment joined forces with Bluehole entertainment to develop a working console version of the game Tera. En Masse
Tera Finally Coming to PS4 and Xbox One, but When? Read More »
What does it take to make a great leader? This can come from the world of politics, the world of business, within a nonprofit organization, in a greater societal movement, or within a more academic environment. What does it take? Some people will say that great leaders should inspire those around them, lighting a fire
Do Bad People Make Good Leaders Read More »
A new infographic titled, “A Visual Guide to Solving Difficult Problems (Backed by Science)” seeks to give you the formula to creatively solve difficult problems. The infographic uses a formula created by mathematician George Polya in 1945 with insights from 7pace, creators of a timetracker software for teams. Polya’s basic four step problem solving process has
The Secret Behind Solving Your Small Business Problems Read More »
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Elite Membership Coaching Offer – TOTAL GAME CHANGE Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Let me count the ways. The sublime offerings of Dumon in Bruges. Any time. The carnal necessity of Milk Tray at Christmas. (Even if the current owners have messed with the taste a little.) And then there’s the stuff
You Love Chocolate? Here’s the Bad News (It’s Very Bad News) Read More »
There’s a reason why brands choose the colors they do – because visual impact matters, and can play a significant role in brand perception. A lot of research goes into the psychology of colors, and sometimes there’s a distinct advantage to using one color instead of another. This infographic from Host Papa outlines how specific
What do Your Brand Colors Say About Your Business? [Infographic] Read More »
It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market. You see, there’s a
5 Horrific Website Popup Examples Read More »
Helena Bonham Carter is currently in negotiations to play Princess Margaret on the upcoming third season of The Crown. Carter would take over the role played in the first two seasons by Vanessa Kirby. The show runners are advancing the story in the years so the characters will be much older and needed to be
