Need a New Year’s resolution? Ask your sales team

Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run big campaigns and intentions of testing some of the fancy new technologies all the cool kids are using these days. But when I reflected on the challenges our team faced in 2017, the major missteps really […]

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It’s Time to Go Beyond Being Tech Consumers to Being Tech Creators

I saw Leah McGowen-Hare speak at last year’s Salesforce TrailheaDX conference for developers focused on building apps on the Salesforce platform. And after seeing her captivate a conference center of thousands of developers with her knowledge of cloud development platforms and coding tools and environments, I was struck by a couple of things. I have

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50+ Social Media Keyboard Shortcuts to Make Your Life Easier [Infographic]

How much time do you spend managing your social media accounts per day? Looking for ways to be more efficient with that time? M2Social share 50+ keyboard shortcuts you need to know in this infographic. They start off with some generic browser-based shortcuts for: Then move on to social media specific shortcuts for: Facebook Twitter Google

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Kiernan Shipka Nabs Lead Role In ‘Sabrina’ On Netflix; But Will Not Be Spinoff Of ‘Riverdale’

Kiernan Shipka has been announced for the lead role of teenage witch Sabrina from the Archie Comics title in Netflix’s upcoming series “Sabrina.” Shipka will play Sabrina Spellman, an empowered and occasionally reckless young woman who is half-human, half-witch and is just beginning her dark education as a sorceress. At the same time she tries

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What marketing managers need to know about website acquisition

Acquiring an existing website is much less work than creating one from scratch; how can marketing managers ensure their success online? Web businesses are certainly an attractive proposition for business owners and marketing managers looking to take on a new brand. One thing’s for sure – it’s much easier to acquire a website than it

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Madison Logic integration with Marketo, Frito-Lay CMO interview & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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10 facts about rich results that all SEOs should know

As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information in the form of pictures,

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New Minimum Wage Hikes, Slowing Job Growth Rates Make Small Biz Headlines

Businesses have already started to see some major changes in the new year, including minimum wage hikes that have taken effect in 18 states. But a new report suggests that wages were already rising in small businesses around the country, although job growth took a bit of a hit in December. These are just a

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