When publishers post content on Facebook, the goal is to grab as much positive attention as possible, while engaging with your audience. But figuring out how to do that isn’t always easy. Luckily, some recently released research can teach you a lot about viral content creation, particularly when it comes to how you use video. […]
What the Most Shared Content on Facebook Can Teach You About Engagement Read More »
Posted by randfish In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there’s danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and
It’s Day 4 of Product Marketing Month. Today’s post examines churn, and accelerating your customer’s Time to Value. — Unbounce co-founder Oli Gardner What’s The Easiest Way to Make a Sticky Product? Build a product and call it a Sticky Bar. Look over there >> With that dad joke out of the way, I want
How to Build a Sticky SaaS Product Read More »
Bitcoin, amirite? Technically, I should probably say virtual currency. Because it’s this broader category, not bitcoin specifically, that vaulted a guy I’m willing to bet you’ve never heard of near the top of the pile–“net worth-wise,” at least. In fact, at one point on Thursday, he was briefly the fifth-wealthiest person in the world. I’ll name
Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains. Among them, it says that privacy measures — especially the General Data Protection Regulation (GDPR) and ePrivacy
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm Read More »
Wikimedia Commons The FBI being on their way to the home of Bill and Hillary Clinton with a warrant before the house caught on fire is fake news. There is no truth to a report that the Clintons were about to be given a warrant when their Chappaqua, N.Y., property caught fire. Where did this
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer campaigns. Respondents work in a range of B2C industries, including CPG, food/beverage, and retail.
B2C Influencer Marketing Trends and Challenges of 2018 Read More »
Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best
Holiday Retail Search Strategies 2017: What worked, what didn’t Read More »
In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution, it’s content so relevant that it’s impossible to ignore. Personalization has been an agenda item
Personalization & machine learning in 2018: From comms to content Read More »
On this episode of the Dot Com Lifestyle Vlog, I take the Tesla Model X for a hand cash wash. It took more than an hour from start to finish and cost only $12.99. How is the business making any money doing that? In addition, I spent $5K on an Life Fitness elliptical trainer, gave
Dot Com Lifestyle Vlog – How Are They Making Any Money? Read More »
