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Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Channel: SEM, Google, Google: AdWords, Google: Maps & Local, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Mobile Search, SEO BLOG / Good To SEO

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google Maps. Analyzing last year’s data, I found that searchers became increasingly likely to search for both brand and non-brand keywords within Google Maps […]

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How to Know It’s Time to Update Your Landing Page

b2b, Consumer, Demand Generation, SEO BLOG / Good To SEO

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got

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How To Turn Your Web Traffic Into Inbound Sales Calls

Business, SEO BLOG / Good To SEO

The twenty-first century consumer is a complex being. Their needs have become more difficult to fulfil; their buying journey more unpredictable. Their brand loyalty has diminished and their focus has shifted to seeking out the highest quality for the lowest price. That’s why it’s become a major struggle for brands to stand out and to make

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How to Get Started with Facebook Branded Content Tool

Blogging, SEO BLOG / Good To SEO

When Facebook Business first rolled out its branded content tool in April 2016, it was only open to a select number of publishers and brands on the popular social network platform. Since then, the branded content tool has been opened up to just about anyone with a Facebook page and this is of critical importance

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Is Microsoft Edge Better Than Google Chrome?

Google Chrome, Microsoft Edge, SearchNews, SEO BLOG, web browser / Good To SEO

If you value your internet browser’s speed and security, you might have to ditch your current one. There’s a new kid on the block, one that claims to be even faster and more secure than the world’s leading browser, Google Chrome. Google Chrome slower, less secure and worse for battery life than Microsoft Edge, claims

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Tips for Attracting Local Clients

David Mihm, Local Marketing, Local SEO, Podcast, SEO BLOG / Good To SEO

Marketing Podcast with David MihmPodcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and

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How to Become a Cloud Service Provider

Meylah Cloud Readiness, SEO BLOG, Sponsored, Technology Trends / Good To SEO

If you’re an information technology (IT) services provider, or plan to become one, then there’s no better time to invest in the cloud. According to IDC, public cloud services spending will reach $128 billion in 2017, an increase of 25.4 percent over 2016 and growth is predicted to continue for at least the next five

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11 Clever Tips to Repurpose Content

Engagement, SEO BLOG / Good To SEO

After you hit publish, what do you do with all the blog posts and videos that you invested so much energy on? Don’t let them wither away. Give your content new life by repurposing it and presenting it in a different way. Think of it as the same ideas and content, but a different wrapping.

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5 Ways to Maximize Instagram for Your Business in 2018

SEO BLOG / Good To SEO

Instagram’s currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users). But with increased attention comes equivalent interest from brands, which means that while

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5 Thought Leaders to Follow In 2018

Lead, SEO BLOG / Good To SEO

As I ask my friends in business about their New Year’s resolutions, I’ve been surprised by how many of them have given variations on the same answer. “To learn more.” The best entrepreneurs realize that their success is largely a function of exposing themselves to the best ideas. That said, it can be hard to

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