Finding new keywords to target and developing content around them is a common practice for search engine optimization. But optimizing for a keyword does not necessarily mean a searcher will click on an organic search result. In this post, I will share two little-known tips to increase click-throughs (and sales) from organic listings. Meta Descriptions […]
How to Increase Click-throughs on Organic Search Listings Read More »
New year – new goals! What are your resolutions? Maybe it’s to join that gym you’ve always said you would or maybe to have a January cleanse. With GDPR coming into effect in May 2018, it’s crucial to get your lists squeaky clean before it’s too late. So here are our tips to having a
Google seems to be testing the ability of business owners to upload videos to their local listings within the Google My Business dashboard. Colan Nielsen posted screen shots of the feature within the dashboard. This is not to be confused with the Local Guides, volunteers who help Google keep map data up to date and
Google My Business dashboard showing video upload section for some business owners Read More »
Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page,
Which is the best search engine for finding images? Read More »
It can be a great strategy to focus on long tail keywords. But don’t go overboard there. Trying to rank for very long keyphrases usually makes your text a terrible read. Why is that? And what should be your strategy for those long keywords? Let me tell you all about long focus keywords in this
Social Media Essentials: The biggest changes in social last year and upcoming updates Happy New Year to all our readers. Last year we saw some exciting social media updates here are our top 3: Instagram rolled out their “paid partnership with” tag. Allowing influencers to clearly mark the image as paid and it will also
Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in
Roadmap for a Solid B2B Facebook Advertising Strategy Read More »
But then around 2011 I developed a fascination with artificial intelligence. That to me became an, oh my gosh, what if that technology was applied to marketing? And I didn’t know at the time what AI was, really, or if this was even possible. But it started this journey for me of discovery. And it
Did you know that 86% of consumers suffer from “banner blindness”? Only 14% of consumers who participated in that study could recall the last display ad they saw. Let alone the last one they clicked. That was back in 2013. Now, consumers are proactively taking measures to block banner ads. The latest 2017 AdBlock report
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Get Paid To Watch Movies? Show People How To Get Paid To Be Lazy! Read More »
