If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should employ to achieve this, but that’s the goal. And, as the Google brain has grown […]
How To Use Google’s Structured Data Markup Helper Read More »
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop
A must-have web accessibility checklist for digital marketers Read More »
Search engine optimization (SEO) is the practice of growing a website’s traffic from organic search results. Everyone can do it, and it offers virtually free traffic. But similar to many things in life, success lies in understanding the correct process and sticking with it. In this short article, I’ll try to distill the process of SEO into
The SEO Process in a Nutshell (4 Steps) Read More »
The contents of this article include a study of SEO platforms’ keyword data in the US region ran by Semrush in Q4-Q1 2021-2022 As a marketer, your success depends highly on the quality of the data you use to make decisions. At Semrush, it’s our job to give you the highest quality data we can
Volume Update! Why Semrush Search Volume Is the Most Accurate on the Market (Study) Read More »
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50
More and more people, and more and more developers, are talking about structured data, and Schema.org. We talk and have talked about Schema for quite some time at Yoast and we’ve built loads of things with and on top of it. Recently, the proposed block protocol standard started talking about integrating with Schema, and WordPress’
Why Schema needs to be a graph Read More »
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can
How to Find Popular New Keywords Before Your Competition Read More »
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide
A Complete Guide To the Google Penguin Algorithm Update Read More »
Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one,
Google testing new featured snippet layouts Read More »
How much does a puppy cost? At the shelter, maybe you need to put up a hundred dollar fee or donation. But that’s tiny compared to food, vet bills, time spent walking, chew toys, yak bones, bully sticks, groomers and those ridiculous dog costumes… perhaps $20,000 if you add it all up. Yet we tend
