If you own a website, you have to think about the structure of your site, whether it’s a blog or a shop. Site structure is essential to help users find their way on your site and it helps your site to rank. So your site’s hierarchy needs to make sense to both users and search engines. When you’re […]
How do you persuade someone to buy your product or service… even if you’re not great at “selling?” If you read advice from other “experts,” you’ll see that they recommend you use shady tactics like “fake scarcity,” “fake discounts,” and worse, they’ll encourage you to outright LIE… UGH! David Ogilvy always said, “The customer isn’t
How to Sell More: 3 Steps to the Perfect Sales Pitch Online Read More »
June 19, 2017 We all want our PPC to get the kudos it deserves, right? I mean, why do we spend so much time on it if our conversions are just going to get lost, or worse, attributed to a different channel? Tracking your path and having adequate attribution in your PPC efforts is absolutely
When we think of international marketing, we often think of shipping, transatlantic package rates, brick and mortar transactions, different languages, and so on. We might also think of faraway places, unreachable unless you run a large, multinational business. With the World Wide Web, of course, the world has become attainable. From anywhere in the world,
By Mark Zeni “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” –Brian Clark The Internet is full of traffic. How do you attract at least a part of it to your blog? You have been working so hard to maintain
10 Rules A Blogger Can’t Ignore For Better Traffic Read More »
We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist?
The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads Read More »
For employers or site owners with job content, this feature brings many benefits: Prominent place in Search results: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details. More, motivated applicants: job seekers can filter by various criteria like location
The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something to that effect. Or if you’re of a certain age the word hero conjures up this: Man do I miss those cheesy videos from the 80s. But I digress.
Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage your online reputation to ensure what people see when they search for your business is what
4 Ways to Proactively Manage Your Online Reputation Read More »
A few weeks ago, Google rolled out a new SERP feature that highlights a “suggested clip” within an embedded video. As visible below, the video itself dominates the SERP, automatically highlighting the section of the video that Google has determined best answers your search query. With little data available about this feature and SERPs appearing
What Google’s Suggested Clip Feature Means for You Read More »
