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Top 4 mistakes ecommerce marketers are still making

The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts. In this post, I’ll break down four mistakes I see all too often and explain why ecommerce marketers should look to remedy them ASAP. Without […]

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Using Latent Semantic Indexing to boost your SEO strategy

SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway

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Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

Posted by randfish Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in

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How to Delete a Google My Business Listing – A Common Question with a Complex Answer

Posted by MiriamEllis “How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take

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The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process

Posted by Aleyda It was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not

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