Public relations has always been about capturing attention, owning or participating in a public conversation, and shaping the narrative of your brand, industry, or company. Digital PR is the execution of public relations campaigns and tactics in today’s digital landscape. From P.T. Barnum to Ryan Holiday, public relations professionals have used the tools and media […]
The Ultimate Guide to Digital PR (Plus Tips and Tools) Read More »
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50
Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want
How to add global identifiers on variable products with WooCommerce SEO Read More »
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a
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Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The upcoming changes will affect the ‘warning‘ label for URLs and items. There’s confusion around whether this status means a page or item can’t appear in Google. To alleviate that confusion, top-level items
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Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the author of “Advanced Google AdWords,” the most advanced book ever written about Google’s advertising program. Geddes has worked with
How to find the balance between creativity and automation in PPC Read More »
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it?
You probably all know the answer to this question, since we covered this countless times. But John Mueller of Google made a super short official Google from Google saying some search algorithm updates roll out globally and some are regional or language specific at first. Heck, we covered how the product reviews update is still
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https://youtu.be/pEPDMN-fuqc They don’t allow numbers to be published..Their API is suppose to be private…https://research.checkpoint.com/2021/1st-february-threat-intelligence-report/ This sais pretty scary stuff, when I read it I suddenly remember Trump wanted to ban it….For past 2 weeks I’ve been looking for a outside written API in Python, nothing comes close to what he has. I don’t know what
This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative match types before, this question allows us to think about additional strategic elements we didn’t cover. A reader from Rio de Janeiro asks: “Hi! Probably
Should I Use Broad Or Phrase Match Negative? Ask The PPC Read More »
