Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials […]
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Marketing Podcast with Mandy McEwenPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in
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At Sterling Sky (my company), we only work in the small business (SMB) market, so we were particularly interested in seeing how Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth, diving into ranking charts and before-and-after screen shots to see exactly what changed with this
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Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long
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Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You wanna scale your business but you’ve got to figure out how to get all the work done. You don’t necessarily want to hire employees, but outsourcing while attractive has its own pitfalls.
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You’ve probably all seen websites that showcase the reviews their customers have left for them on Yelp, Google Maps and other third-party websites. According to John Mueller, a Google webmaster trends analyst, it is perfectly OK with Google’s webmaster guidelines to take some of those reviews and highlight them on your company website. The only
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We all know the importance of great content, and we also know that without relevant, authoritative links in sufficient quantities, even great content won’t perform well in search. What most people don’t know, however, is how to efficiently build — or rather, earn —those relevant, authoritative links. Sure, everyone understands the basic concept of link
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