To prove the ROI of your marketing activities, you need a sound marketing attribution model. Which model should you choose for your agency? This guide will explore the science of measuring marketing attribution and how to pick the right model. Of all the problems in marketing, few are more enduring and pervasive than this […]
How To Choose A Proven Marketing Attribution Model Read More »
At this point, if you are the least bit interested in almost any kind of marketing on the Internet, you should be getting into video (if you’re not already doing it). And while platforms like Twitch, Facebook, Twitter and Instagram have certainly made some headway in this space, YouTube is still the undisputed king of
A Quick Guide to TubeBuddy Tag Explorer for YouTube Read More »
What links mean for your business and how to get them When it comes to online marketing for a local business, it may feel like a fruitless task. Doing the SEO, setting up your Google maps pack, making your social media accounts is just the start of it. Once you’ve done that, then surely that’s
Email seems like a left-over and forgotten communication tool in the era of Instagram and Facebook. But, email marketing is probably the best way to reach out to your customers. In fact, more than 80% of small and medium-sized retailers in the US believe it drives the best customer acquisition and retention. It also commands
4 Secret Tactics For Breathing New Life Into Your Email Newsletter Read More »
In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns, content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s hard to think of an area
Content Marketing vs. Marketing Content: Where You’re Getting It Wrong Read More »
Inbound marketing is the art of creating content for your prospects and then attracting and converting them through channels such as search engines and social media. Here is a list of some of my favorite inbound marketing blogs — from digital agencies and veteran influencers. These blogs cover content creation, social media, search, the nature
Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years (see an example from 1672), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI
How to Explain Content Marketing to Anyone [Fresh Examples] Read More »
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news
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In my career as a startup founder I’ve discovered 10 traits that a unicorn marketer must possess in order to be a major asset in marketing campaigns. Unicorn marketers are magical creatures that help your company bloom into a billion-dollar business. If you’re ever lucky enough to find a unicorn in the wild, you want to hire that unicorn as
10 Qualities of a Great Marketer for your small business startup Read More »
