By Michael Quoc Did you know brands that invest in content marketing enjoy 600% better conversion rates than those that don’t? No wonder they say content is king. Imagine if you could apply those same winning strategies to your recruiting efforts—to convert employees, not customers. You can. Content marketing is a tool many recruiting teams mistakenly […]
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The Most Charitable Tech CEOs For many high-powered CEOs, giving back is just part of the job. Tech CEOs can often be the most charitable of all, donating generous amounts of money and resources to notable causes. Here are just a few of the most charitable tech CEOs right now. Bill Gates While Amazon CEO
Posted by rjonesx. Let me tell you a story. It begins with me in a hotel room halfway across the country, trying to figure out how I’m going to land a contract from a fantastic new lead, worth annually $250,000. We weren’t in over our heads by any measure, but the potential client was definitely
A Quarter-Million Reasons to Use Moz’s Link Intersect Tool Read More »
Here’s something we all know so well that nobody needs to say it anymore: content is king. We know it because we’ve been hit over the head with the phrase more times than you can shake a page view at. There’s no getting away from it: producing high-quality, engaging content and unique copy is vital
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The idea behind content marketing is simple enough. Create useful and engaging content so that folks will read it, watch it, love it, and ultimately buy the products you sell. But what are the core ideas that help to make content marketing successful? Start with value. Content marketing has to provide real value, something that
Relevancy is everything in today’s marketing landscape. Things move at lightning speed in the digital world, so what worked for your business last year may not be very effective anymore. Failing to adapt to change and sticking to the status quo can bring certain death to a business. For example, Kodak was once a powerful
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The number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads, making it by far the most popular platform for paid social. With all that competition, it’s imperative that business owners and their marketing departments maximize their
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Improve your Landing page optimisation with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices
To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead of your competition to remain
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We all know that content marketing can be tough. With so many things to focus on when creating an awesome piece — including planning your campaign, writing the content and measuring ROI — you’ll need to carve out some serious time into your content marketing efforts to see results. Having said that, content marketing has
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