Darren: Hey there, welcome to episode 258 of the ProBlogger podcast, my name is Darren Rowse and I’m the blogger behind problogger.com. A blog, a podcast, events, job boards, and eBooks and courses, all designed to help you to build a great blog to build profit around that blog as well. Now, today is the […]
258: How My Table Tennis Blog Helped Me Quit My Job Read More »
There is a lot of content being published on conversion rate optimization (CRO) every day. Most of it is spot-on but some articles make me cringe a little. A lot of the advice being shared gives people false hope on how to conduct CRO and see the millions roll in. It’s not that easy. The
12 pieces of conversion optimization advice you should ignore Read More »
It’s a question that comes up frequently, and it’s a concern for small businesses and enterprise businesses alike: Can Service Area Businesses (SABs) use Google My Business’s (GMB) bulk syndication to manage their listings? In short, the answer is yes, but it does come with several caveats. In this post, we’ll look at the various
How to manage multiple GMB listings for service area businesses Read More »
As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by 2021, according to Technavio. But with all the buzz about the possibilities of AI, many
Can AI replace human copywriters in digital marketing? Read More »
With recruitment as competitive a market as it has ever been, it’s essential to ensure every careers page or job vacancy on your website is fully optimized in order to place it in front of the perfect candidate online. They are some of the largest and most powerful websites around, but typically online job boards
How to create an optimized career page for your website Read More »
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within my company. I help with keyword research for SEO/PPC marketing. I project manage our SEO
B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role
How to Build a B2B Content Library: A Beginner’s Guide Read More »
Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team
5 Tools to Help Your Content Marketing Team Be Better Read More »
The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Local Search: Significant Changes on the Horizon session with Andy Taylor, Dana DiTomaso and David Mihm and an introduction from moderator Chris Sherman. Chris Sherman I’ve been programming search conferences for
Ask an SMXpert – Significant changes to local search Read More »
If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s not easy and it takes a lot of work, but
How to Build Trust with Online Shoppers: An Actionable Guide Read More »
