By Mark Zeni – 1 minute read The concept of reputation marketing has really begun to take off in recent years. Companies are starting to realize that obtaining the right reviews from happy customers and users has a huge number of benefits. After all, word of mouth marketing is the most powerful advertising strategy in […]
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Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” One thing I have learned working for start-ups and big brands looking to build their presence through digital channels is the need for you to develop “continuous learning”. With the
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As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from minor financial discomfort to severe hemorrhaging of cash. My job is to figure out what to do with these campaigns before it’s too late. It’s a lot like running triage
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One of the best ways to discover keyword opportunities for pay-per-click advertising campaigns, content marketing topics, and search engine optimization is to identify which keyword phrases your company’s competitors are ranking for on popular search engines. Thanks in part to keyword analysis tools such as Ahrefs, SEMrush, SpyFu, and Moz’s Keyword Explorer, it is easy
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We’re now all adjusting to the new interface of Google Ads. Change at what was formerly called AdWords is constant, and some of the biggest adaptations we’ll need to adjust to may still be in store. Google keeps moving toward a more automated ad system under CEO Sundar Pichai, who says the future of Google
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Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Data from your customers and prospects is almost limitless. You can follow each and
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Those of you who know me know how much I promote blogging. I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well. Driving more traffic to your website is arguably one of the most important reasons for running a
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WebDevStudios (WDS) is pleased to announce that Clutch, the largest B2B ratings and review site in the world, recently named our agency a top web developer in Philadelphia! Our clients were instrumental to our success, helping us achieve the second-highest ranking of all web development companies in the city. The CEO of a legal company was impressed with WDS’
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The Ultimate Guide to Conversion Rate Optimization Published 08/20/2018 by Jayson DeMers | 0 Comments I’ve written several guides on various elements of online marketing, helping businesses plan their strategies, and execute different elements of an ongoing campaign. But so far, most of my work has focused on generating new traffic for a site or
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Today we’re talking some hard truth about link quality, search and ranking. Here’s the reality. Google evaluates links differently by each site. As an example, a link that’s valuable to a plumber may not necessarily be valuable to a company that sells kitchenware. Any company that assumes it can simply buy links is on the
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