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How to build long-lasting trust with your online customers for higher conversions

Digital marketing strategy /

With the increasing amount of data breaches, internal controversies, and shady business dealings that have been uncovered in the past few years, consumers are finding it difficult to trust businesses According to Edelman’s Trust Barometer report, 42% of customers claim that they have lost trust in many brands. In fact, customer confidence in American companies […]

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Small Business Marketing: Are You Doing It Right?

Advertising, Marketing, Marketing & PR /

What kind of small business marketing are you doing—and who’s doing it for you? Small business owners aren’t taking full advantage of the digital marketing opportunities available to them—possibly because they are trying to do too much themselves, according to a couple of recent studies. To find out if you’re messing up your small business

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Optimizing the Content on Your Secondary Pages

about us page, Content marketing, how it works page, Marketing, on page SEO /

StartupStockPhotos / Pixabay Are you capturing as many leads to your site as you possibly can? If you aren’t driving traffic to your lesser visited pages then the answer is no. These pages are important for the flow and success of your site. They are simple interactions that visitors have with your site that can

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6 Unique Approaches to eCommerce Content Marketing

Content marketing /

Ecommerce companies have undergone a revolution since the early days of online retailing. This revolution has happened from the grassroots as brands have realized the power of content marketing. By utilizing content marketing, retail brands can market themselves because the clients only engage with the content that is important. Running an eCommerce website is no

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Best 10 Digital Marketing Tools for Small Business Owners

Marketing Tips /

With everyone and everything going digital, it is more important than ever that small businesses have an effective digital marketing strategy in place to ensure they remain competitive in an increasingly digital world. Fortunately, there is a whole host of tools to help small businesses refine and capitalize on their digital marketing strategies. Best Digital

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5 killer ways to improve marketing management strategy

Content marketing management, Marketing Operations Management /

Five killer marketing management team strategies that will improve your output Today its important for business owners to have an online presence and for entrepreneurs to understand marketing management team strategies that will set you apart from the competition. If you’re planning a business campaign or venture, you need to form a killer marketing management

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The Complete Guide to Brand Building (Must-Read for Digital Marketers)

brand awareness, brand building, branding, customer experience, digital marketer, Entrepreneur, Google, SEO, SMB owner /

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.” Branding is crucial for your company because it is the visual identity of

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