[There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a […]
Let’s Steal From the Marketing Tehnology Supergraphic Read More »
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I started my career in marketing. In fact, I never even considered recruitment until one day my father-in-law and husband decided they were going to start a recruiting firm and I was going to run sales. While that was 2008 (a very bad year to start a recruiting firm), I found that the world of
What Recruiting and Marketing Have in Common Read More »
Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using behavioral and demographic data allows you to expose your advertisements to an extremely targeted audience. Yet there are even more benefits to advertising on Facebook that many brands are not taking advantage of, perhaps because
How to take advantage of Facebook’s Advanced Matching Pixel Read More »
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Lee Wilson I head up the SEO department at the UK top 10 search and digital marketing agency Vertical Leap. I’ve been in this role since 2010 and can be found writing expert
#MarketingMinds: Interview with Lee Wilson from Vertical Leap Read More »
The Google search algorithm update from August 1 is now fully rolled out, and here is what we know about the update, who we think was impacted and some of the analysis of what, if any, actions you may want to consider taking if you were negatively impacted. In summary, Google is calling this a
Google’s Aug. 1 core algorithm update: Who did it impact, and how much? Read More »
Page speed is now a ranking factor on mobile search. That means it’s a critically important component in all of your search engine optimization (SEO) efforts because of its impact on user experience. According to research conducted by Financial Times, a 1-second slower page results in a 5 percent reduction in reader engagement. Google states over half
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Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully rolling out. Google search liaison Danny Sullivan said on Twitter, “It’s done” when I asked him if the rollout was complete. Danny did add that if we are seeing other changes, “We always have changes
Google’s August core search algorithm update is now fully rolled out Read More »
An enormous 85% of business owners depend on word-of-mouth referrals, showing just how crucial it is to reach customers in your local area. Local marketing strategies are slightly different to the techniques and methods you’ll use for general marketing, as you’re working hard to find, reach, engage and appeal to local customers specifically. Local Marketing Strategies Here are
Apply These 20 Local Marketing Strategies To Improve Your Small Business Revenue Read More »
Dashboards. There are a lot of people out there that absolutely love dashboards. And I agree, creating a good dashboard can save you a lot of time as an analyst. It’s very useful for monitoring data and reporting back to your colleagues. And dashboards can make clear when something’s off the charts, the moment for
How to create a Google Search Console dashboard • Yoast Read More »
