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Why You Should Use Multiple Channels to Maximize Your Customer Acquisition

“Don’t put all your eggs in one basket” sums up why you should use multiple channels in order to maximize your opportunities to acquire customers. After some rounds of testing, you will discover which ones work best so that you can really go after those channels that are producing new business for you and your

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The Importance of Digital Marketing in 2018

Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the way we make online purchases will continue

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Looking for Tips and Resources for Small Business Success? 10 Experts Share it All

Business owners need to constantly learn in order to be successful. Whether you’re a beginner or a seasoned entrepreneur, resources like business experts, books, tools and exercises can help you shape your strategies and cultivate sustained success. Here are some suggestions from members of the online small business community for resources and tips that can

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Symantec Wins at Content by Responding to Its Audience

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. Know your audience. That mantra is repeated in nearly every content and marketing discipline. What’s easy to overlook, though, is that the

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