Much like commercials on TV, users are bombarded with content at every turn as they surf. It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out. As marketers, not only do we need to conduct extensive research so we can make great content, we also need our […]
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If you’re serious about your WordPress website, you have run a page speed test at some point. There are many variations of these tests out there. Some more convenient and true to your target audience than others. But they all will give you a pretty decent idea of where you can still improve your site.
How to optimize WordPress after running a page speed test • Yoast Read More »
Artificial intelligence is powering the world’s most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it’s adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement… the search engine optimization industry is seeing some seismic
Future of Search: Voice, AI, and Engagement With Content Read More »
Marketing Podcast with Rand FishkinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target
Honest Startup Advice From Somebody Who’s Been Through It Read More »
Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes. Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where
Rookie link-building and content outreach mistakes you won’t make twice Read More »
Back to Podcast John Jantsch: If you’re a founder of a startup, maybe you need some brutally honest advice from somebody who’s been there. For this episode of the Duct Tape Marketing podcast, I visit with Rand Fishkin. He is the founder and former CEO of Moz, and he’s written a book that you’re going
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This is painful to say, but… Most of what’s published out there about WordPress hosting is total BS. Not just incomplete information. Not just half-truths. I’m talking outright lies and boldfaced scams. You can’t even get straightforward answers to basic questions like… Should you go to the trouble of setting up a WordPress site or
A Brutally Honest Guide That’ll Save You Money • Smart Blogger Read More »
Here are some of the most effective strategies for social media lead generation for B2B businesses… When most think of social media lead generation for B2B businesses, they think LinkedIn. However, as great as LinkedIn is at B2B lead generation, it’s not the only social platform that can get you great results. In this blog
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With the widespread use of the Internet for marketing purposes, it requires a lot of creativity to come up with a campaign that will stand out from the competition, and generate enough impact. It would be quite difficult for old tricks and gimmicks to work at this point in time. Marketers need to spend a
7 Advantages of Interactive Marketing for Savvy Digital Businesses | Read More »
rawpixel / Pixabay Have you been told your website needs a blog but you’re not quite sure why? Or maybe you’re ready to start blogging but have no idea where to begin? Then read on for helpful tips and information… Why does your website need a blog? There are many reasons to start a business
