At the end of content and technology rainbow, data is the pot of gold. Business.com’s CEO shares how we look at data to tailor experience. Programmatic. First party data. Retargeting. Viewability. To say there are quite a few things to consider as digital publishers is an understatement. At the end of the content and […]
Changing B2B Media and Information Read More »
We look for and act on (even if subconsciously) social proof in all areas our life – including how we behave and the purchasing decisions we make online. It doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in this context, other
9 Strategies for Using Customer Testimonials in Your Content Read More »
98 Comments 27 minutes You’ve probably noticed over the years that I’m not a big fan of talking about my own finances. I have close friends and family who read this blog and as they don’t share their current wealth with me (I don’t really want to know), I would rather not share mine with
How ViperChill Founder Dave Cunningham Generated $1.4M in 2015 Read More »
Something got me thinking the other day. The thing is, have you noticed how difficult it is to find simple and short advice on the web these days? I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy,
Why Online Business Advice for Normal People Is So Scarce on the Web Read More »
Link building will get a lot tougher these days especially for smaller brands that don’t have real capacities to compete with bigger companies in the industry because of the low amount of budget that they have. In my experience communicating with potential clients, small companies are only willing to spend a monthly link building budget
11 Link Building Strategies for Small Businesses Read More »
Work. Side-hustle. School. Morning routine. Kids. Commute. Exercise. Meditation. Meal prep. Rest. Evaluation. If you’re like me, you fill your days with as much “I’m supposed to do this” stuff as possible. I’m supposed to exercise. I’m supposed to have good ideas for my business. I’m supposed to be diligent about executing those ideas. I’m
How do You Balance Life & Business? (FS213) Read More »
Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found
Google Search Console and structured data Read More »
When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first platform to come up when talking about the decline of organic reach on social media. What about reach on platforms like Twitter and LinkedIn? Everywhere you look, organic reach is plummeting.
10 Tactics to Boost Your Organic Social Media Reach Read More »
Every blog post gets one of three reactions from the reader: “That post was magnificent! I wouldn’t change a thing!” “Meh. That post could have been better.” “That post was dreadful. I wish I could get that 10 minutes of my life back!” But none of these reactions are helpful to the content marketer. If the
The 10-Point Blog Post Audit [Free Download] Read More »
Earlier versions of The 2 Create a Website homepage weren’t too inviting. Let me be blunt… Some of my homepage designs were a wreck — especially the first several years when only part of my site used WordPress. I recently gave my homepage a cleaner look thanks to the Visual Composer plugin, and my
Why You Should Simplify Your Homepage… Immediately Read More »
