Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India.Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio. Starcom has the mandate for the media duties of FCA.
Sarfaraz Khimani, Co-CEO, Performics.Convonix, says, “This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With reams of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”
Responding to the SEO mandate, Rahul Pansare, Head of Marketing, FCA India, says, “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information today and SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our Digital and SEO partner, we expect greater synergies in our offline and online communications.”
Jeep India, part of the Fiat Chrysler Automobiles (FCA) India portfolio, officially entered in the India market in August 2016 with three global icons as part of the product range i.e. the legendary Jeep Wrangler Unlimited, the Jeep Grand Cherokee and the Jeep Grand Cherokee SRT.
FCA India Automobiles is a wholly-owned subsidiary of Italian-American auto maker Fiat Chrysler Automobiles (FCA). The Compass is the first model from the Jeep range to be produced in India.