Pinterest has introduced new Mobile Ads Tools that allow advertisers to create on their mobile devices. Advertisers can choose a Pin from their business profile, and create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign.
Advertisers will also be able to complete billing information to run the ad without having to access their account from a desktop.
Why we should care
Being able to create ad campaigns from a mobile device makes it easier for smaller advertisers and SMBs to create ads — especially those who may not have the resources to support a full-on social media marketing team.
It also provides an added level of flexibility for advertisers that want to create campaigns “on the go,” making it possible to seize a timely ad opportunity should it present itself.
In addition to creating campaigns, the new mobile ad tools allow advertisers to adjust budgets and targeting, and pause campaigns. They can also edit the URL destination within the ad and campaign name.
Fount, a leather goods company, reported a 4,430% increase in daily engagement with their Pins since using Mobile Ads Tools. “Pinterest is bringing more traffic to our site than Facebook and Instagram, where we also run ads,” said Fount CEO Phillip Wachter.
More on the news
- Mobile Ads Tools are available to all U.S. business accounts and currently rolling out globally.
- Promoted Pins created with Mobile Ads Tools can include video, carousel standard Pin formats.
- Advertisers will be able to track ad spend, remaining campaign duration, impressions, clicks, CTRs and saves on mobile.
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.